★ Book Marketing Specialist

Where Stories
Find Their Readers

I help bestselling authors amplify their reach, build loyal audiences, and turn great books into chart-toppers — through precision digital marketing that truly delivers results.

Scroll
50+
Books Marketed
597%
Best ROAS Achieved
260K+
Total Ad Impressions
5
Bestselling Authors

Passionate About Books.
Strategic About Marketing.

I'm Racheal Anderson — a book marketing specialist who bridges the gap between brilliant storytelling and the audiences that are waiting to discover it. With years of hands-on experience running high-performance campaigns on Facebook and Google, I've helped authors across romance, thriller, historical fiction, and more grow their readership and sales.

I treat every author's book as if it were my own — crafting tailored strategies that reach the right reader at exactly the right moment, with every dollar of ad spend working as hard as possible.

Ready to take your book to the next level? I'd love to hear from you.

Open books in a library
My Process

How I Work

Every successful book marketing campaign starts with a clear strategy. Here's how I take your book from launch-ready to bestseller.

1

Discovery & Strategy

We start with a deep dive into your book, audience, and goals — building a custom marketing blueprint tailored to your genre and readership.

2

Campaign Setup

I build your ad campaigns from the ground up — creatives, copy, targeting, and bidding strategies optimized from day one.

3

Launch & Optimize

Campaigns go live and I monitor performance daily, scaling what works and cutting what doesn't — maximizing every dollar spent.

4

Report & Scale

You get clear, transparent reporting on results — leads, ROAS, impressions — and we scale winning campaigns to reach even more readers.

What I Do

Marketing That Moves Books

From paid advertising to audience targeting, I bring data-driven precision to every campaign — maximising your ROI and putting your book in front of readers ready to buy.

Facebook Ads Campaign Dashboard

Facebook Ad Campaigns

Targeted lead-generation campaigns with optimized cost-per-result — driving thousands of readers to your book page with measurable, proven results across On-Facebook and website leads.

Campaign Management

Multi-Campaign Management

Full management of complex multi-campaign ad sets — A/B testing creatives, scaling winning audiences across global markets, and precision cost-cap bidding strategies across 340+ campaigns.

Google Ads ROAS

Google Ads & ROAS Growth

High-performing Google Ads delivering exceptional return on ad spend — achieving 597%+ ROAS with 146+ conversions at $2.06K spend, driving proven revenue growth for authors.

Authors I've Worked With

Books I've Helped Market

A curated selection of titles from bestselling authors whose marketing campaigns I've been proud to run — spanning romance, thriller, historical fiction, and more.

In the Great Quiet by Laura Vogt

In the Great Quiet

Laura Vogt

Historical Fiction
No Don't Ever Stop by Marni Mann

No, Don't Ever Stop

Marni Mann

Romance
Her First Lie by Lucinda Berry

Her First Lie

Lucinda Berry

Thriller
Safe Keeping by Kristen Proby

Safe Keeping

Kristen Proby

Romance
Death Row by Freida McFadden

Death Row

Freida McFadden

Thriller
Reader Reviews

What Readers Are Saying

Real Amazon reviews from readers of the books I've helped market — proof that great campaigns bring great books to the right people.

Review for Safe Keeping by Kristen Proby
Safe Keeping — Kristen Proby
Triple Creek Ranch Series
Review for No Don't Ever Stop by Marni Mann
No, Don't Ever Stop — Marni Mann
USA Today Bestselling Author
Review for Death Row by Freida McFadden
Death Row — Freida McFadden
Alibis Series · Amazon Original Stories
Review for Her First Lie by Lucinda Berry
Her First Lie — Lucinda Berry
USA Today Bestselling Author
Review for In the Great Quiet by Laura Vogt
In the Great Quiet — Laura Vogt
Historical Fiction
★★★★★
"Could not put it down!"

Safe Keeping had me hooked from page one. Ryker and Willow's chemistry is off the charts, and little Aiden stole my heart. The epilogue alone was worth every page. Already on book two!

— Amanda T., Verified Purchase Safe Keeping · Kristen Proby
★★★★★
"Spicy, swoony & absolutely perfect"

Jordan and Maya are everything. The tension, the banter, the romance — this book delivered on every single level. Marni Mann writes couple dynamics like no one else. A feel-good read I'll revisit again and again.

— Kindle Customer, Australia No, Don't Ever Stop · Marni Mann
★★★★★
"A superb short story"

Freida McFadden is a medical doctor who writes thrillers as gripping as they are clever. Death Row is part of the Alibis series — six books about lies, truth and deception. Each one is a hard-to-put-down drama with unexpected twists. I've read over ten and enjoyed every single one.

— Israel D., Verified Purchase Death Row · Freida McFadden
★★★★★
"Twisted Thriller — WOW"

This is a prequel to The Perfect Child and it did not disappoint. A thriller that will get you out of a reading slump if you're in one. The story was so twisted, I was left confused about my emotions towards these characters — in the best way. Lucinda Berry brought it all full circle.

— Daniela, Verified Purchase Her First Lie · Lucinda Berry
★★★★★
"A Great Historical Yarn"

Laura Vogt paints such vivid verbal images that you feel like you're standing in the prairie alongside Minnie. The epilogue reveals this is based on a true ancestor — and that made it hit even harder. Some authors are lazy with description; Vogt is anything but. A wonderful, immersive read.

— Woodtick Rick, Verified Purchase In the Great Quiet · Laura Vogt
★★★★★
"New author to me — and I'm obsessed!"

This was my first book in the Triple Creek Ranch series and I absolutely loved the story. The main characters had such a great friendship that turned into sizzling romance. Willow's nephew Aiden was a big part of the story. Amazing epilogue! Already on book two of this series!

— Barbara M., Verified Purchase Safe Keeping · Kristen Proby
Author Testimonials

What Authors Say About Working With Me

★★★★★

I've worked with several marketing agencies over my career, but Racheal is in a different league. Her Google Ads strategy for my romance series achieved a ROAS I didn't think was possible for fiction — and she did it while keeping everything completely transparent. I always knew exactly where my money was going and what it was returning. She's my go-to, always.

Safe Keeping
Kristen Proby
NYT & USA Today Bestselling Author · Safe Keeping
★★★★★

Racheal took my launch from nerve-wracking to genuinely exciting. She managed everything — the Facebook campaigns, the audience testing, the creative rotation — and delivered results that blew past our targets. What I appreciate most is how much she genuinely cares about the book, not just the numbers. She reads the work. That passion shows in every campaign she builds.

No Don't Ever Stop
Marni Mann
USA Today Bestselling Author · No, Don't Ever Stop
★★★★★

Working with Racheal felt like having a true creative partner who also happened to be a data wizard. She understood the tone and spirit of Death Row from the start, and she translated that into ad copy and targeting that found exactly the right audience. My Amazon ranking improved significantly during the campaign window, and the reader engagement was exceptional.

Death Row
Freida McFadden
#1 NYT Bestselling Author · Death Row
★★★★★

As a historical fiction author, I'd always struggled to find the right readers through ads. Racheal changed that completely. She took time to understand the nuance of my story and built a campaign that reached readers who genuinely connect with the genre. The epilogue in my book is inspired by real family history — and Racheal helped real people discover it. That means the world to me.

In the Great Quiet
Laura Vogt
Author · In the Great Quiet
★★★★★

I was skeptical about paid ads for books — I'd heard too many authors lose money. Racheal completely changed my mind. She started small, tested aggressively, and scaled only what worked. Within three weeks my cost-per-lead was lower than anything I'd seen quoted online, and the readers coming in were genuinely engaged. My reviews spiked during and after the campaign. Worth every penny.

KP
Kristen Proby
NYT Bestselling Author · Triple Creek Ranch Series
★★★★★

What sets Racheal apart is her honesty. She told me upfront what to expect, what wouldn't work for my genre, and what she'd do differently from other marketers. Then she delivered exactly what she promised — and more. The campaign for Her First Lie drove readers who left some of my most thoughtful, detailed reviews. Quality traffic, not just clicks.

Her First Lie
Lucinda Berry
USA Today Bestselling Author · Thriller Author
★★★★★

I came to Racheal with a tight launch window and a tight budget. She made both work. The campaign was structured perfectly — testing phases, scaling phases, and a final push right at launch week. The result was my best opening week sales to date. If you write romance and you're not using Racheal, you're leaving readers on the table.

No Don\'t Ever Stop
Marni Mann
USA Today Bestselling Author · Romance & Women's Fiction
★★★★★

Running ads for a short story collection is notoriously tricky — the price point is low and readers are skeptical. Racheal solved this brilliantly by focusing on series awareness rather than single-sale conversion. She built an audience for the Alibis collection as a whole, and my read-through rate across the series increased dramatically. A genuinely smart strategist.

Death Row
Freida McFadden
#1 NYT Bestselling Author · Psychological Thriller

Let's Grow Your Book Together

Whether you're launching a debut novel or scaling an established series, I'd love to build a marketing strategy tailored to your book, your readers, and your goals.


✉ Send Me An Email on Gmail